Content really does Rule!

content rules

(www.contentrulesbook.com)

As technology continues to evolve, so does the role of a PR representative. This book packed a lot of information and really showed how important the role of a content creator is in today’s online world. Our audiences need to be provided constantly with new content in order keep them engaged with our brand.

It is easy to get stuck in our old ways, but if you don’t change with the times your competition will get ahead. Done correctly, using content will establish your company as a reliable source for information.

Creating content doesn’t mean you need to take one new staff or create a new department. Content Rules gives great tips on how to make content creation manageable. Two great tips the authors give are to create a publishing schedule and re-purpose. Creating a schedule will allow you prevent you from staring at the computer screen trying desperately to come up with a witty, yet informative Facebook post minutes before it’s due. Re-purposing will allow you to create multiple pieces of content out of one source. Say your company comes up with a list of 5 great tips for something related to your business. Instead of just doing one boring post on the tips. You can release one tip a day on your Twitter account and then at the end of the week feature a video with a spokesperson explaining how exactly to use these tips.

Okay, so now you have an idea of what the books about so I’m going to weight in on what I thought about it.

PROS: This book is filled with valuable tips on how to create content your audience will care about. If you’re not extremely familiar with social networks this will also give you some good information on how they are all used differently.

CONS: I have to say that for a book targeted to PR professionals, it has a lot of fluff. I think the author’s could have gotten their point across in about half as many words.

And always remember…

Don’t feed the trolls!

Facebook Tips

This morning I came across an interesting article that was posted on LinkedIn. The article is originally from Mashable and is titled, 10 Tips for Posting on Your Brand’s Facebook Page. For the most part I agree with author’s tips and think that this is a valuable read for other people starting out in the PR industry. Social media management is becoming a key part of managing a brand’s reputation. Even though Facebook and Twitter do not translate directly into sales, it would be a mistake to consider them an after thought.

So here are the tips:

  1. Don’t Automate Your Status Updates
  2. Don’t Be Afraid to Show You’re Human
  3. Do Post More Photos and Videos
  4. Do Put Your Fans in Charge Every Now and Then
  5. Do Target Your Status Updates
  6. Do Ask Questions and Involve Your Fans
  7. Do Watch Your Post Frequency and Timing
  8. Do Have a Unique Voice
  9. Do Diversify Your Content
  10. Do Track the Performance of Your Posts

I disagree the most with number one. I think that if used correctly and keeping in mind the other tips, programs like HootSuite are a valuable tool to keep your audience engaged. Auto posts should never be a substitute for genuine human interaction though. It is always important to have a dialogue with your audience and respond to them directly.

 

What do you think? Are there any tips that you disagree with or have worked really well for you?

Dennis Rodman, do you hate your publicist?

Dennis Rodman

Is it just me or have we been hearing that name a little too often over the past few months? So how has this 52 year old, cross-dressing, former NBA star made his way back into the spotlight? By befriending one of the most hated men in the world, North Korean president, Kim Jong Un.

Talk about a publicist’s nightmare.

Image

(photo: http://www.theguardian.com)

When first hearing of Rodman’s trips to North Korea for ‘basketball diplomacy’ I was skeptical but thought that it may be a good idea. Reasoning with the communist leader did not always go as planned, but maybe we could connect with him through one of his personal interests.

So they became friends, kind of weird but not too surprising seeing that we are talking about Dennis Rodman here. You know, that guy that wore this get up to his own book signing.

Image

(photo: http://www.nbcsports.com)

But it’s what happened earlier this month that really caused some damage to his public perception. Comments were made by Rodman defending the nation’s detention of an American citizen. In November, 2012 Kenneth Bae, a tour-guide leader) was arrested and sentenced to 15 years of hard labor in North Korea for allegations that he was attempting to overthrow the government through religion. Many Americans hoped that Rodman’s presence in the nation may lead to a release of the prisoner.

So now what? Shortly after the incident Rodman’s publicist issued a statement to The Associated Press on Rodman’s behalf apologizing to Kenneth Bae’s family and stating that he takes full responsibility for what he said. He also stated that he had been drinking that day and that his judgement was impaired.

Saturday the story hit that Rodman had checked himself into an alcohol rehabilitation center.

I believe that Rodman’s publicist took the right steps issuing a statement and I would assume advising him to seek treatment for alcohol abuse. So what advice can I offer him now? Unless Rodman is able to pull some strings and actually get Bae out of prison, I think it would be best for him to lie low for a while and then slowly try to rebuild his image.

Learn more:

Dennis Rodman says he loves North Korea’s Kim Jong-un

Dennis Rodman Regrets Comments on North Korea Prisoner

Target Data Breach… crisis averted?

target

In case you haven’t heard by now, Target had a data breach during the peak of the Christmas Shopping season that may have affected up to 110 million customers.

If you still don’t know what I’m talking about, check out these stories from some major news outlets:
http://www.nbcnews.com/business/target-says-stolen-info-data-breach-hit-70-million-people-2D11894083
http://money.cnn.com/2013/12/22/news/companies/target-credit-card-hack/

Customer names, card numbers, expiration dates, pin numbers, and security codes of all these customers are now at the disposal of some unknown criminal. As expected in a situation like this, the public is more concerned about the steps that Target failed to take in order to prevent this kind of situation than about actual criminal that stole all the data. We live in a world where identity theft is prevalent and we try to do our best to protect ourselves by staying away from sketchy online venders and instead stick with reputable retailers. But unfortunately things don’t always go as planned and I think that Target has handled the situation well given the unfortunate circumstances.

No matter how terrible the situation, Target knew that if they failed to get the situation under control in a timely manner then things were bound to spin out of control. The same day that the story broke Target was issuing statements to the press and instructing customers to contact them in order to help answer any questions they had. The very next day they were offering a free year of credit monitoring to anyone affected by the breach.

I’m sure the executives at Target are praising their PR team for all the hours poured into creating an extensive crisis plan. It is so important to plan for the “what ifs”—knowing how to react in these unfortunate situations is something that has the ability to break even a well established company.