Content really does Rule!

content rules

(www.contentrulesbook.com)

As technology continues to evolve, so does the role of a PR representative. This book packed a lot of information and really showed how important the role of a content creator is in today’s online world. Our audiences need to be provided constantly with new content in order keep them engaged with our brand.

It is easy to get stuck in our old ways, but if you don’t change with the times your competition will get ahead. Done correctly, using content will establish your company as a reliable source for information.

Creating content doesn’t mean you need to take one new staff or create a new department. Content Rules gives great tips on how to make content creation manageable. Two great tips the authors give are to create a publishing schedule and re-purpose. Creating a schedule will allow you prevent you from staring at the computer screen trying desperately to come up with a witty, yet informative Facebook post minutes before it’s due. Re-purposing will allow you to create multiple pieces of content out of one source. Say your company comes up with a list of 5 great tips for something related to your business. Instead of just doing one boring post on the tips. You can release one tip a day on your Twitter account and then at the end of the week feature a video with a spokesperson explaining how exactly to use these tips.

Okay, so now you have an idea of what the books about so I’m going to weight in on what I thought about it.

PROS: This book is filled with valuable tips on how to create content your audience will care about. If you’re not extremely familiar with social networks this will also give you some good information on how they are all used differently.

CONS: I have to say that for a book targeted to PR professionals, it has a lot of fluff. I think the author’s could have gotten their point across in about half as many words.

And always remember…

Don’t feed the trolls!

Facebook Tips

This morning I came across an interesting article that was posted on LinkedIn. The article is originally from Mashable and is titled, 10 Tips for Posting on Your Brand’s Facebook Page. For the most part I agree with author’s tips and think that this is a valuable read for other people starting out in the PR industry. Social media management is becoming a key part of managing a brand’s reputation. Even though Facebook and Twitter do not translate directly into sales, it would be a mistake to consider them an after thought.

So here are the tips:

  1. Don’t Automate Your Status Updates
  2. Don’t Be Afraid to Show You’re Human
  3. Do Post More Photos and Videos
  4. Do Put Your Fans in Charge Every Now and Then
  5. Do Target Your Status Updates
  6. Do Ask Questions and Involve Your Fans
  7. Do Watch Your Post Frequency and Timing
  8. Do Have a Unique Voice
  9. Do Diversify Your Content
  10. Do Track the Performance of Your Posts

I disagree the most with number one. I think that if used correctly and keeping in mind the other tips, programs like HootSuite are a valuable tool to keep your audience engaged. Auto posts should never be a substitute for genuine human interaction though. It is always important to have a dialogue with your audience and respond to them directly.

 

What do you think? Are there any tips that you disagree with or have worked really well for you?