As technology continues to evolve, so does the role of a PR representative. This book packed a lot of information and really showed how important the role of a content creator is in today’s online world. Our audiences need to be provided constantly with new content in order keep them engaged with our brand.
It is easy to get stuck in our old ways, but if you don’t change with the times your competition will get ahead. Done correctly, using content will establish your company as a reliable source for information.
Creating content doesn’t mean you need to take one new staff or create a new department. Content Rules gives great tips on how to make content creation manageable. Two great tips the authors give are to create a publishing schedule and re-purpose. Creating a schedule will allow you prevent you from staring at the computer screen trying desperately to come up with a witty, yet informative Facebook post minutes before it’s due. Re-purposing will allow you to create multiple pieces of content out of one source. Say your company comes up with a list of 5 great tips for something related to your business. Instead of just doing one boring post on the tips. You can release one tip a day on your Twitter account and then at the end of the week feature a video with a spokesperson explaining how exactly to use these tips.
Okay, so now you have an idea of what the books about so I’m going to weight in on what I thought about it.
PROS: This book is filled with valuable tips on how to create content your audience will care about. If you’re not extremely familiar with social networks this will also give you some good information on how they are all used differently.
CONS: I have to say that for a book targeted to PR professionals, it has a lot of fluff. I think the author’s could have gotten their point across in about half as many words.
And always remember…
Don’t feed the trolls!