Facebook Tips

This morning I came across an interesting article that was posted on LinkedIn. The article is originally from Mashable and is titled, 10 Tips for Posting on Your Brand’s Facebook Page. For the most part I agree with author’s tips and think that this is a valuable read for other people starting out in the PR industry. Social media management is becoming a key part of managing a brand’s reputation. Even though Facebook and Twitter do not translate directly into sales, it would be a mistake to consider them an after thought.

So here are the tips:

  1. Don’t Automate Your Status Updates
  2. Don’t Be Afraid to Show You’re Human
  3. Do Post More Photos and Videos
  4. Do Put Your Fans in Charge Every Now and Then
  5. Do Target Your Status Updates
  6. Do Ask Questions and Involve Your Fans
  7. Do Watch Your Post Frequency and Timing
  8. Do Have a Unique Voice
  9. Do Diversify Your Content
  10. Do Track the Performance of Your Posts

I disagree the most with number one. I think that if used correctly and keeping in mind the other tips, programs like HootSuite are a valuable tool to keep your audience engaged. Auto posts should never be a substitute for genuine human interaction though. It is always important to have a dialogue with your audience and respond to them directly.


What do you think? Are there any tips that you disagree with or have worked really well for you?


Sochi 2014 (maybe they needed until 2018 to finish preparations)


sochi rings


The Winter Olympic Games – What a great opportunity to bring the nations together and for the host country to show all of the wonderful things they have to offer the word.

(apparently Russia wasn’t aware of the second half of that statement)

About a week ago, journalists were starting to settle into their accommodations anxious for the excitement of the Olympic games to start. I think we were all aware that Sochi, Russia way not be as luxurious as Aspen or the French Alps, but the conditions people are experiencing there are really quite shocking.

skier toilet


Missing door nobs, no water, stray dogs, oh my. The Olympics could have helped bring some notoriety to this Russian city and helped boost their tourism. However, I think it’s safe to say that the recent publicity is doing very little for Sochi’s tourism market.

So by now it is safe to say that the Olympic Committee is in the middle of a crisis, after all they did choose Sochi as the venue for this year’s games. Now what do they do?

  • Luckily the Olympics produce so much press that these stories are going to be buried pretty quickly—this will certainly help
  • Issue a statement: Ask public for their patience and understanding about the situation. Explain that Russia may have different standards than the United States and many of the other countries. Instead talk about how much Russia has done over the past years: the advancements they have made and what really went in to getting the city ready
  • Finally: please supply lightbulbs, doorknobs, bottled water, and other luxury items like these to all of the tourists that are missing them

One last thing:

Please get someone to put a cover on this manhole!


You just don’t mix celebs and foreign policy

So if you have read my recent post about Dennis Rodman and his whole North Korea fiasco then you have an understand of how some celebrities don’t mix well with foreign policy.

Well, I just recently stumbled across an interesting Yahoo article, Why star power and foreign policy don’t always mix

Apparently Dennis Rodman is not the only celebrity getting themselves into hot water over international issues. It is actually starting to become a sort of unfortunate trend where naive stars partake in international affairs only to end up hurting their image. (which I can imagine is the exact opposite of what they are trying to achieve)

The moral of the story: it pays to do some research before saying yes.

Scarlett Johansson

(photo: http://www.theguardian.com)

Scarlett Johansson: America’s sweetheart should have done a little digging before agreeing to star in a super bowl advertisement for Soda Stream. As a goodwill ambassador for Oxfam, she may not have said yes to the job after finding out that the company operates a factory in an illegal in the  Israeli-occupied West Bank. Because of her failure to do her research or speak to a representative at Oxfam she has not had to cut ties with the charity as a result of the ad.

In addition to Scarlett and Dennis, the article also mentions some foreign policy fiascoes concerning Jennifer Lopez and Kim Kardashian.

My word of advice: Do some research people. If you don’t want to then ask your publicist to. It would be much easier to simply avoid a crisis and try to recover from one