This morning I came across an interesting article that was posted on LinkedIn. The article is originally from Mashable and is titled, 10 Tips for Posting on Your Brand’s Facebook Page. For the most part I agree with author’s tips and think that this is a valuable read for other people starting out in the PR industry. Social media management is becoming a key part of managing a brand’s reputation. Even though Facebook and Twitter do not translate directly into sales, it would be a mistake to consider them an after thought.
So here are the tips:
- Don’t Automate Your Status Updates
- Don’t Be Afraid to Show You’re Human
- Do Post More Photos and Videos
- Do Put Your Fans in Charge Every Now and Then
- Do Target Your Status Updates
- Do Ask Questions and Involve Your Fans
- Do Watch Your Post Frequency and Timing
- Do Have a Unique Voice
- Do Diversify Your Content
- Do Track the Performance of Your Posts
I disagree the most with number one. I think that if used correctly and keeping in mind the other tips, programs like HootSuite are a valuable tool to keep your audience engaged. Auto posts should never be a substitute for genuine human interaction though. It is always important to have a dialogue with your audience and respond to them directly.
What do you think? Are there any tips that you disagree with or have worked really well for you?